PLAYI
PLAYI started from a simple insight: people remember better what they live.
At first, there was a room, young people, an important topic to pass on and the will to do better than a top-down lesson. Since then, we have created immersive experiences that capture attention, open discussion and give messages more weight.
It all started in the field.
Joris was working with young people on secularism. The topic mattered and the setting was serious, but classic formats did not always create enough attention or engagement.
With Noän and Corentin, he imagined another way to address these topics: let people live a situation, then discuss it. A first prototype was created around Jean Macé, with early AI but a strong idea: when young people become actors, the message lands differently.
PLAYI was born from that experience.
Three profiles, one conviction.
Technology only has value when it serves people.
Joris Villaseque-Blestel
He brings field experience, audience connection and the educational vision behind the project.
Corentin Briol
He structures the project, secures company development and keeps the operational direction clear.
Noän Villaseque-Blestel
He designs and develops the immersive experiences with the goal of making every topic concrete, smooth and engaging.
Turn important topics into experiences people truly understand.
We help companies, schools, local authorities and youth organizations pass on sensitive or complex messages differently: through immersion, field facilitation and human debrief.
VR and AR are not the end goal. What matters is what happens after: attention, discussion, awareness and the right reflexes that remain.
What guides the way we design and facilitate.
Start from the field
Every program answers a real context: an audience, a topic and an educational objective.
Make topics concrete
Secularism, harassment, discrimination, environment, safety: immersion helps move from abstract idea to lived situation.
Keep people at the center
The experience creates impact, but the debrief transforms it. Our workshops are designed to open conversation, not just impress.
Build with partners
Each project can adapt to the territory, audience, maturity level and operational constraints.
Stay serious without becoming cold
We handle important topics with high standards through formats that remain accessible, engaging and alive.
Today, PLAYI designs and facilitates immersive experiences to help audiences understand better, remember better and act better.
An important topic deserves an experience people remember.
Tell us about your context, audiences and objectives. We will point you to the most relevant format.